Marketing Website

Grow Out. Get Hit

Letting people know what you're doing can be as easy as clicking DONE

Today's blogging platforms are sophisticated marketing tools, providing business owners with opportunities for research and communicatio.

Ask and answer questions, start conversations and get to know your customers. Analyse clickthroughs and pageviews, comments and subscriptions - blogging gets you in the thick of it fast. 

Example cost breakdown

A fully customised template for around £600. A no-frills blog for around £120.

This is an example of the costs involved for a blog-based Marketing Site for businesses of any size. In this example, there are three pages of content, all supplied by the client, plus an email enquiry form. I'm using a new startup as the client so you can see associated costs if you're starting from scratch.

Example Marketing Website Homepage
  1. Domain
    If you don't already have a domain name, I'd recommend the guys I use, 1&1 Internet (link at the bottom)
    £3.52/year for .co.uk
  2. Hosting
    Again, if you require basic hosting, you can get it cheap and well managed from 1&1
    £2.34/month (£28.08/year)
  3. Design
    You'll talk with me about what you would like and then I go away and do it
    £100 (2 hours)
  4. Build
    I take the design and the content and turn it into a website
    £90 (3 hours)
  5. Updates
    To update a telephone number or rectify a typo is trivial on such a small site so would usually not be billed. Most other updates will be ammending existing information and not adding more as this can become costly if not properly planned. Most updates to this type of site will take less than an hour (my minimum charge).
    £30 (1 hour) or free

Assuming you have at least one update in your first year, this comes to around £250 for your first year. Compare that to the cost a Yellow Pages advert. Subsequent years will only incurr hosting and domain registration charges (updates to your content by request) and will cost £31.60 with 1&1.

This estimate is for a typical small information site and is here only as a guide. Your website could be cheaper than this or more expensive because more work is required.

1&1 Internet for Domains and Hosting

Next Steps

For a chat about what you might need, call Andy on 01302 344 233
Alternatively, send an outline of your ideas to andy@andyleppard.net

 
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